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M A I S E L L O

Our Strategy

Information on the investment strategy

The investment strategy of Maisello focuses on safety and liquidity. The main objective of Maisello strategy is the achievement of a reasonable yield within the given risk limits. Maisello investments are guided by the principle of entrepreneurial prudence.

This principle may be split into dimensions: - All investments are made in a way to ensure that the requirements in terms of quality, safety, liquidity, yield and disposability for the aggregate investment portfolio are fulfilled.

This includes to match the type, quality and maturity of investments with the corresponding characteristics of the liabilities. Investments are only admissible if the embedded risks are identified, measured, monitored, managed, controlled and reported in an appropriate way such that they can be included in the solvency calculations. The assets held by Maisello may be split into different portfolios.


The basic principles of the investment strategies for these portfolios are based on the structure of the respective underlying liabilities. These principles and guidelines form the framework for a diversified investment strategy. Predominantly, investments are made in fixed income securities with a large range of maturities which reflect the term structure of the respective underlying liabilities as well as the applicable requirements in terms of liquidity and risk limits.

Expansion of Maisello product portfolio

The basic principles of the investment strategies for these portfolios are based on the structure of the respective underlying liabilities. These principles and guidelines form the framework for a diversified investment strategy. Predominantly, investments are made in fixed income securities with a large range of maturities which reflect the term structure of the respective underlying liabilities as well as the applicable requirements in terms of liquidity and risk limits.

We expand our product portfolio in terms of sectors, and risk profiles, in order to offer our investors a broad range of products and investment strategies.

We broaden the asset classes from real estate to real estate-related assets, Crypto Currency and Stocks in order to diversify the product portfolio and bring new products to the market for investors.

With our investors, we position ourselves sustainably as one of the most successful Assets management investment companies Globally.

  • Simple: Our overarching principle is to focus on what really matters and to keep it simple. We are reducing the number and complexity of our products and processes, and streamline our organisation. The Maisello Customer Model is the driver of this transformation.
  • Digital: Digital will be the nature of our organisation, both at the front and back end. Digital for us means new business models, harmonised assets, automation and state-of-the-art data analytics. It means enabling our people and freeing up their time for innovation and customer service.
  • Scalable: Scale will set us apart from other financial companies. Scale is not the same as size. Scale means reaping benefits from our size; being more than the sum of our parts. This means sharing knowledge, best practice and technological assets across the group

Further expansion


Create investment opportunities across Diverse market Globally Real estate markets, Stock market and Foreign exchange market(fx) which are characterised by cyclical differences in market cycles. In order to offer our clients country-specific investment opportunities, we are represented by a local team in all of the major markets. Maisello’s internationalisation follows moderate growth. For us it is not the size that counts, but the quality.


Transform our organisation to become simple, digital, and scalable. We have a clear view of what we want Maisello to look like in the future: simple, digital and scalable.

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